Exploring the Rise and Fall of WaiveCar: Lessons Learned and Future Implications
WaiveCar, once a rising star in the car-sharing space, offered free electric car rentals in exchange for displaying digital ads. However, the company faced challenges due to competition and its reliance on ad revenue. WaiveCar’s Journey: A Cautionary Tale In 2015, WaiveCar emerged with a unique concept: free electric car rentals supported by ad revenue. The company saw initial success, reaching a valuation of $10 million in 2022. However, intense competition from established players like Zipcar and Car2Go hindered WaiveCar’s growth....